Hello! I'm Nicole
People find me to be a motivated, positive, organized, upbeat and a hard working team player with excellent leadership, problem solving and communication skills. For the past several years, I have worked in sales and marketing. I have a passion for data-driven decision-making and keeping the client at the center of everything I do. My experience includes creating two teams from the ground up and achieving company growth. I continually find the white space, create opportunities and I thrive from a challenge.
To get to know me a bit more, my favorite sport is basketball. I coach young female athletes, play the game and you can always catch me watching an NBA or G-League game. With the passing of my childhood hero, Kobe Bryant, I realized the lessons is taught me is how I choose to live my life: (1) Own up to your mistakes, (2) Hard work outweighs talent so believe in yourself, (3) Inspiration leads to greatness, (4) Don't hate - live to love, (5) Never stop fighting, (6) Always love what you do, (7) Turn negativity into motivation, (8) Just because you make a mistake, doesn't mean you can't change and grow as a human.
Nicole Preston
PRODUCT MARKETER & STORYTELLER
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Email:
City:
Orange County, CA
Columbus, OH
EXPERIENCE
2021-CURRENT
Senior Director of Product Marketing
FEVO
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Develop and conduct the launch of complex go-to-market campaigns which involve several stakeholders, different departments and multiple organizations
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Create product messaging that sets FEVO products and services apart from competition - giving them a unique selling point
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Translate complex product details into simple, polished, and engaging content specifically crafted to capture the attention of a technical B2B audience
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Create a product feedback loop to ensure the gap in communication is closed
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Write blogs, case studies, product copy and white papers to promote FEVO’s product suite
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Create all pitch decks for the business development team (from league level to team level)
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Conduct monthly webinars with 99% engagement rate
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Communicate the vision and value of our products to clients and develop sales enablement
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collateral/assets and processes
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Develop new product positioning and branding for FEVO’s newly built product suite
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Work with internal teams (project management, graphic design, content writers, developers) to
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communicate and execute the vision for complex assets.
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Build an internal and external knowledge center that obtains all product training materials and
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best practices
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Produced FEVO’s annual FEVO Fest (2022). This included working with the creative team to build
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the keynote presentation and working with live event producers on comm to ensure the content and programming went without a hitch.
2020-2021
Senior Manager, Product Marketing
Mid-Market ($10M Revenue+)
EZ TEXTING
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Develop, direct and execute go-to-market strategies supporting product adoption, market differentiation and new business growth.
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Create product positioning and messaging for product launches at the time of inception through the product lifecycle.
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Define product marketing processes, strategy and OKRs/KPIs to ensure consistency and product marketing success.
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Manage contractors and outside agency relationships.
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Build a mid-market corporate narrative and pitch to drive solutions selling for the sales and customer teams, driving mid-market revenue
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Develop and execute sales enablement materials, including pitch decks, product decks and case studies to successfully launch a product.
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Launch full brand naming conventions to enhance experience.
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Conduct a 360 degree competitive analysis, focusing on the product and brand experience to ensure full company differentiation and positive positioning efforts.
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Conduct win/loss analysis to continually capture feedback to adjust operations, messaging and product sales tactics.
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Develop ideal customer profiles and buyer personas to create targeted sales initiatives, capturing increased conversion and new business.
2018-2020
Director, Product Marketing
Pro Sports, Collegiate Sports, Arts/Theatre
TICKETMASTER
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Act as the b2b sports and arts liaison between sales, training, engineering and product teams
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Manage a team, planning oversight and direction with KPIs and OKRs that line up with the companies KPIs and yearly goals
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Execute content and planning for yearly Ticketmaster Summits. In 2019, the satisfaction rating reached an all-time high of 4.8/5.
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Work cross-functionally to develop compelling and easy-to-consume content that will illuminate solutions to prospects and clients and enhance the customer experience
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Build and maintain relationships with internal and external clients
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Support pro sports, collegiate sports and arts clients with product implementation on site during event days
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Create and share best practices, industry trends and insights with clients on a consistent basis through newsletters, blog posts and webinars
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Build rock solid industry narratives in the sports and arts segments
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Execute sales enablement, strategic planning and training with segment teams to drive renewals, new business, and product/service adoption
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Continuously conduct competitive analysis
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Capture client success stories in order to demonstrate the value of our products and solutions. Film and produce case studies throughout the year
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Support high profile sales and client engagements with industry and product expertise, developing narratives and pitches for senior leadership
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Conduct client product audits to provide insights and recommendations for optimal usage
2017-2018
Senior Manager, Product Marketing
Sports
TICKETMASTER
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Develop and direct go-to-market strategies that support product adoption, market differentiation and new business growth
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Developed processes and implemented product launch procedures.
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Support the Sales Enablement team with content and new positioning helping to drive renewals, new business, and adoption of our products and services
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Support the sales team with appropriate messaging, product demos, positioning and sales tools including white papers, sales presentations, and digital tools
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Work with Marketing Communications and Creative teams to develop compelling and easy-to-consume marketing content that will illuminate product benefits to prospects and clients and enhance the customer experience
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Work closely with the Sales teams to better understand client engagement and adoption of products and services and adjust/develop/execute improved strategies to meet product targets
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Support high profile sales and client engagements with product expertise
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Create a customer and sales feedback loop to help improve products
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Helped shape product brand strategy and implemented consumer insight driven marketing campaigns to drive product value and feature adoption
2017-2018
Manager II, Product Marketing
Fan Experience
TICKETMASTER
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Develop product messaging and positioning in partnership with product leads and brand to communicate product value to key targets Responsible for the creation of all product marketing operations processes including: campaign prep and templates, Product Life-cycle flow creation, order form creation and distribution to various teams ensuring clear and consistent product knowledge and messaging
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Partner with product management team to develop marketing strategies
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Develop programs to reach new customers through creative ideas and marketing strategies based on data and analysis
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Track, analyze and report on product and marketing activities
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Prepare communication schedules prior to product launch
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Prepare all fan-facing FAQs to create an understanding of our products and ensure a streamlined experience
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Create presentations, one-sheets, artist guidelines, and social media creative for our Verified Fan product
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Built a full intake process for Verified Fan allowing all fan-facing assets, communications and tracking to flow seamlessly through each team Partner with the Fan Support team to provide product knowledge and playbooks equipping them with the knowledge to address fan questions and concerns
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Ensure consistent branding and messaging through fan communication
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Built Product Marketing, Fan Experience intake and tracking process for all incoming requests
2015-2017
Marketing & Communication Specialist
EDMUNDS.COM
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Created a brand standard and consistent look, feel, and voice with the re-launch of the Edmunds brand while managing an all-material launch
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Assisted in the creation of marketing campaigns to lead the company in the most successful trade show (NADA) leading to over $1.2M in annual revenue (2017)
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Developed and executed marketing communication initiatives and strategies to create a consistent and strong brand voice with our internal and external stakeholders
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Wrote, developed and oversaw the production of a variety of materials and collateral needed to effectively communicate the Edmunds’ products Executed, tracked and analyzed all b2b email marketing campaigns
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Coordinated, trafficked, and created a process for the production of creative assignments to ensure integration of brand positioning
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Managed the relationship with multiple brand agencies to execute deliverables
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Managed the submission of corporate ads with sponsorship opportunities
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Developed infographics, social media campaigns, sell sheets, training workbooks, presentations and event materials for our b2b, b2c, and internal clients
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Developed and implemented marketing operation processes to ensure effective and efficient operations
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Launched a full-service resource and communication platform for current & prospective dealer partners
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Re-launched dealer partner quarterly newsletter and an internal sales newsletter providing the latest updates in sales, products and industry trends
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Competitor expert gathering all research and documentation for the executive team allowing the company to position themselves in the automotive white space
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Supported product marketing managers assisting with product launches
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Acted as a marketing liaison between all departments including the training, sales, and account teams
ADDITIONAL EXPERIENCE
2019
VP - Marketing Strategy
Consultant
ARTEST MANAGEMENT GROUP
2016
Event Planner Assistant
STACEY RUIZ EVENTS
2015
Data Services Analyst
EDMUNDS.COM
2015
Freelance Graphic Designer
NICOLE PRESTON DESIGN
2014
Account Manager
BOOKING.COM
2009-2012
Accountant
MARRIOTT INTERNATIONAL
2010-2011
Audit Intern/Audit Staff
KMJ Corbin & Company
2008-2009
Front Desk Supervisor
MARRIOTT INTERNATIONAL
EDUCATION
2008-2011
BA Business Administration, Marketing
CALIFORNIA STATE UNIVERSITY, FULLERTON
2006-2008
AA Business Administration
ORANGE COAST COLLEGE
2018
Design Communication Arts
UCLA EXTENSION
Extended Education
SKILLS
Adobe - InDesign, Photoshop, Illustrator
Salesforce CRM, Pardot
Google Docs, Slides, Sheets
Microsoft Office - Word, Excel, PowerPoint
Campaign Monitor, MailChimp, Survey Monkey, SendGrid
Monday, Asana, Trello, Wrike
Customer Relations, Project Manager, Multi-Tasker, Quick Learner, Process Improvement, Copywriting, Self-Motivated, Creative, Detail-Oriented, Leadership, Cross-Functional